Sierra Sun |
Keep the Sierra Green (KSG) provides a platform for recognizing businesses in the north central Sierra and foothills that have incorporated strong sustainability practices in their daily operations.
Any business located along the Tahoe/I-80 corridor, within the Town of Truckee, eastern Placer County, Nevada County, Incline Village or Crystal Bay may apply for acceptance into the regional program. There are no costs to apply. KSG participating businesses receive free advertising, peer networking opportunities, green practice resources and a host of other benefits.
To qualify as a Keep Sierra Green business, applicants are required to recycle, develop energy, pollution and water conservation programs, define how company purchasing practices are eco-minded, create employee awareness procedures, and complete energy and waste audits.
Participating business leaders in Truckee are: Chris Wilson Home Maintenance & General Construction, SnowTech, Technical Equipment Cleaners, Gerber Home Cleaning, Truckee Tahoe Airport District, 2009 award winner, Sierra Cost Management, Spirit Interior Design, AhhNatural, Pacific Crest Grill at Bar of America, Business Connections, and Yankin’s Reclaimed Materials. In Incline Village, Law Offices of Lara Pearson, EV Village, The Potlatch, Soli Real Estate, The Hyatt Regency Lake Tahoe Resort and Casino, 2009 Award Winner, and The Tahoe Center for Environmental Sciences, 2009 Award Winner are certified participants. For Eastern Placer County, Tahoe Adventure Company, Tahoe Mountain Sports, Granlibakken Conferance Center & Resort, 2009 Award Winner, and Integrated Environmental Restoration Services, 2009 Award Winner. Participants based in Western Nevada County include Fine Line Joinery, Lotus Lake House, and Green Smart.
In November 2009, five regional businesses were recognized for award status at the inaugural Keep the Sierra Green Awards Luncheon held at the Cedar House in Truckee.
• Truckee Tahoe Airport District
• Granlibakken Conference Center and Resort
• The Hyatt Regency Lake Tahoe Resort and Casino
• The Tahoe Center for Environmental Sciences
• Integrated Environmental Restoration Services
Lynne Cody Lacroix, Nevada County Recycling Technician, comments: “We wanted to set the bar really high so that these businesses are the true green leaders in our communities.” Each of the award winners not only achieved the minimal requirements set forth in the application but have also implemented unique green practices that have truly set themselves apart.
“Keep the Sierra Green program is not about greenwashing — it’s about setting a benchmark for people in the community,” said Eli Meyer, of the Sierra Green Building Association.
Greenwashing occurs when companies pose as friends of the environment, but their actual practices and products don’t match up to their claims. Prior to selecting the recognized green business for awards program staff visited each business and verified their practices.
There are now 25 recognized businesses in the Keep the Sierra Green program. Visit keepthesierragreen.org for information or participation. All businesses located within the following jurisdictions are eligible to apply: Town of Truckee, Eastern Placer County, (at Lake Tahoe), Nevada County (including the cities of Grass Valley and Nevada City), Incline Village and Crystal Bay, NV.